Our Story

Awa Diaw and Chelsea Trotter
Left to Right: Awa Diaw and Chelsea Trotter

 Growing up in Senegal and later on in Harlem, Awa’s grandmother and mother would always nourish her skin and hair with organic ingredients native to West Africa such as Shea Butter and Baobab. These simple ingredients helped to heal, moisturize, and rejuvenate her skin and hair throughout the years. 

Awa decided to share her family tradition with her classmates originally for a Business Venture Class while in Business School. Awa and Chelsea decided to pursue this idea and both passionately and strongly believed in the importance of simplifying beauty routines with all natural products. They believe that Nekawa Beauty will do just that!

Chelsea is originally from Plano, TX and attended Oklahoma University for her undergrad. Awa was born in Senegal and immigrated to the U.S. when she was six. Awa attended Bowdoin College for her undergraduate degree and also holds a M.A. from Columbia University. Both ladies graduated from IU’s Kelley School of Business with their MBAs and currently live in Seattle, WA.

 Learn more about the creation of Nekawa Beauty by checking out this article on IU News.